Mrs. Mayra Heitman

About Mayra

Mrs. Mayra Heitman is the founder of Defined Branding Co., a creative agency built from a clear and growing need within Eccentriq Development Solutions and Command Emblematic Sales. As the businesses expanded, small business owners across the country increasingly sought help not just with emblematic merchandise, but with branding, web design, marketing strategy, and the day-to-day challenges of running and sustaining a business. Defined Branding Co. was created to meet that demand—with Mayra leading the way.

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A graduate of the University of West Florida, Mayra earned her Bachelor’s Degree in Public Relations with a minor in Psychology, establishing a foundation in communication, audience behavior, brand messaging, and creative strategy. Her professional portfolio reflects deep expertise in digital marketing, graphic design, branding, content development, analytics, website design & SEO, and public relations, skills demonstrated throughout her career in roles such as Public Relations & Outreach Coordinator for WUWF Public Media and Marketing & Outreach Coordinator for AltaPointe Health.

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Mayra later served as the Director of Marketing & Public Relations for Eccentriq (EDS) from 2017 to 2022, where she managed social media platforms, provided business consulting, developed marketing strategies, and produced extensive graphic and video content for both EDS and its clients.

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Her natural leadership, creativity, and analytical approach positioned her to step into a larger role, one focused on empowering business owners to grow with clarity and purpose.

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Defined Branding Co. was founded on a simple but powerful belief:
Entrepreneurs should spend their time doing what they do best, not trying to be graphic designers, marketers, and web developers all at once.

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Mayra specializes in helping business owners reclaim their time, sharpen their brand identity, elevate their digital presence, and build sustainable systems that support long-term success. Her approach bridges both worlds she knows well: the emblematic craftsmanship of the military and first responder communities, and the promotional product, branding, and marketing needs of civilian businesses.

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Through Defined Branding Co., Mayra works with clients nationwide, from startups to established organizations, providing guidance, creative direction, and solutions that help them grow with confidence. Her mission is to ensure that every company, regardless of size, has access to professional branding, strategy, and the tools needed to thrive.

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Beyond her professional achievements, Mayra is deeply rooted in family and faith. She is the proud wife of Lucas and devoted mother to Braden and Olive, who continue to inspire her passion, resilience, and drive to help others succeed.

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Email: mayra@definedbrandingco.com

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